Carl Welham BSc (Hons) Economics, MCIPR
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Carl Welham Communications Ltd January 2010
Managing Director
Public Sector Consultancy
London Borough of Hackney April 2012 -
Interim Business Investment Manager
I am working with the council's Regeneration Delivery team on business investment into Hackney - a vital role to capture the economic legacy of the Games. The work involves working with businesses who want to grow or locate into the borough. Hackney is one of the top ten boroughs for economic growth and the role is about stimulating that growth. One way we are doing this is through the pop up business venue Hackney House which ran throughout the summer of 2012 and is now taking businesses to key marketplaces overseas.
London Borough of Hackney Sept 2009- 2012
Interim Assistant Chief Executive
Managing the council’s internal and external reputation and engagement with a diverse community. Managing the communications and marketing of the borough to prepare for the 2012 Olympic Games. Winner of 3 LGC Awards including Employee Engagement and Place of the Year 2010. Successfully managing the transition to a leaner organisation – delivering significant savings while improving the quality of the communications service. Leading partnership communications work with Olympic, London and local authorities in the run up to the 2012 Games.
Private Sector Consultancy January 2010 – present
Veredus: Interim Management: delivering interim director of corporate communications and consultancy for the public sector (see Hackney above.)
Newsquest: Editor of the Communications Journal, a free to use online magazine with news, features and jobs for communications professionals working in the public and voluntary sectors.
VMA Enhance: managing internal communications through times of change course developed for clients and communications managers.
Tribal: running media and technical interviews for a range of posts including Chief Executives and Corporate Directors.
Penna: technical interviews for Corporate Director of Customer Services and Communication.
Broadgate Mainland: delivery of presentation and pitching for business training for staff.
Pitney Bowes: Tactical support for tenders.
Career History prior to CWC
Buckinghamshire County Council March 2004- May 2009
Head of Communication and Customer Service
Reporting to Director for Resources and Corporate Management Board, responsible for high level corporate management of all County Council communications and customer service functions. Managing 80 staff and £2.5m budget. Key achievements in this role:
· Successfully led the Communication and Customer Services functions to achieve unprecedented levels of customer satisfaction. Took Buckinghamshire County Council to third highest rated council with second highest climb in satisfaction in three years
· Key player in developing relationships with districts and other public sector partners under the Pathfinder for Enhanced Two Tier Working arrangements.
· Delivered several partnership projects including the development of the Buckinghamshire e-Portal, joint council tax leaflet, developing a joint magazine, setting up a joint one stop shop for customer access and developing a case for joint contact centre arrangements.
· Created an in-house design and print agency to manage corporate branding and deliver 20% cost savings across all council spend
· Devised and managed corporate road shows with Chief Executive and Council Leader to explain corporate aims to front line staff.
· Managed all corporate communications functions including: media relations, branding, campaigns, internal comms, consultation, council newspaper and core publications, high level PR advice.
· Board member to develop and then managed the council’s 60 seat contact centre and partnership services one stop shop with a local district council.
Sheffield City Council July 2002- March 2004
Head of Marketing and Communications
Reporting to the Chief Executive, responsible for the management all corporate communications for the City Council: media, marketing, promotions, tourism, design, internal communications. Also ran the City’s award winning one stop shop First Point. Managed 85 staff with £2.5m budget. Key achievements in this role:
· Created and managed a new Marketing Board for the city chaired by editor of local evening newspaper.
· Launched new tourism service and championed city centre regeneration.
· Ran public consultation on city centre developments with key partners and developers which resulted in public approval for controversial development projects.
Reading Borough Council June 1999- July 2002
Head of Marketing and PR
Managed corporate communications: media, marketing, web, internal communications. Key achievements in this role:
· Launched city status bid under the banner of Living Reading – bringing in partners and funding from private sector. Campaign galvanised promotional activity in the town.
· Managed emergency response to Paddington rail crash – international media interest and community support to victims and families.
Nottingham City Council June 1996- June 1999
Head of Corporate Affairs
Achievements in this role:
· Led communications through transition from district to unitary status for the City Council.
· Launched Our Style is Legendary city marketing initiative.
· Led on all major PR and media issues including High Court action against a film company found illegally filming children in council care.
Nottinghamshire County Council 1993- 1996
Senior PR Officer
Media management of key aspects of council activity including challenging national Education policy.
BBC Local Radio 1988- 1993
Actionline Co-ordinator BBC Radio Nottingham and Campaigns and Training Manager BBC Radio WM
Writing and Social Work 1984- 1988
Set up and ran touring theatre company. Also worked as nursing assistant and residential social worker.
Education 1981- 1984
University of Bradford, 1981-1984: BSC (Hons) Economics with History
Professional Leadership
· Currently Executive Member of LGcommunications, a public sector communications professional lobbying and development body. I Chair a Commission that has researched and published The Chief Executive’s Challenge – a report into what the leadership in councils want from excellent communications.
· Chair of the Chartered Institute of Public Relations (CIPR) Local Government Group 2000-2003. I led this professional group running training and national conference events. I raised the profile and status of local government communicators across the industry and turned the group to profit.
Core skills as a senior leader in corporate communications
● Leadership and strategic development of corporate communication and customer services
- I headed both functions at Sheffield CC and Bucks CC and corporate comms at another two
● Engagement of staff, the public and partner organisations
- managing effective change through effective engagement for several upper tier councils
Measurable improvements in customer and resident satisfaction
- took Bucks CC to 2nd highest rising County Council score for satisfaction
● A multi-agency, partnership approach in communication and customer services
- delivered communications and customer access strategies across 5 councils in Bucks
● Leadership, motivation, development and restructuring of services and teams
- have proved that small core teams can realise the highest corporate ambitions
● Project management to deliver improvements in quality and efficiency savings
- set up in-house private sector agency to reduce spending by 20% year on year
● Media and presentation training skills up to board level in public and private sector settings
- conducted media interviews for Coventry CX recruitment, run PR agency presentation skills
● Proactive reputation and brand management and the ability to manage crises at all levels
- have positively raised the profile of all the authorities and localities where I have worked
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