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CWC delivers highly cost-effective bespoke training to achieve specific communication outcomes.

Training on offer include a foundation course for working in public sector communications, presentation training, media interview skills training and writing and delivering corporate communication plans.

Bespoke courses are being developed for a number of agencies looking to enhance the competencies and skills of staff in delivering specific communications and business objectives. This includes the VMA Enhance course in internal change communications.

CWC offers two types of presentation training.

The first draws on Carl's experience of performing and directing for the stage and comedy circuit (way back, Carl managed to gain an equity card for his performances with his own alternative comedy company.)

By working with clients on their presentational style and content, Carl has helped managers and people generally nervous about performing in public to get their message across while projecting something of themselves.

Carl has also helped clients to write the presentations or tender documents to give them confidence that they are using the right terminology with specific client groups.

Carl says: "Presenting is not about having the slickest high-tech Powerpoint at your fingertips, it's about starting from who you are and connecting with your audience.  That means there is no one style that suits all so I work with people to make meaningful connections and lasting impressions."

The second presentation training Carl offers is how to pitch to new clients.  He has successfully helped companies with their approaches to clients and trained their staff in how to deliver a successful pitch.

He says: "One marketing company that I work with in the City of London send me their new recruits before they're sent out to pitch to clients.  The first thing that I do is to get them to put down their heavily written scripts, look the client in the eye and tell their story with passion and conviction.  It works because it's about finding an authentic voice that prospective clients can start to believe in."

Get in touch to see whether CWC can help you improve your presentational style and content. 

Carl Welham has been involved in professional development and training with the Chartered Institute of Public Relations (CIPR) where he teaches a First Steps into public sector communications course.

Recently, in his role of Vice Chair with LGcommunications he has led the development of a Masters in Strategic Communications course with Leeds Metropolitan University.

Carl Welham, CWC Director, has worked with senior leaders in developing an ease in front of the camera or the microphone.  His years of experience in BBC local radio production and handling high profile events for organisations in the public spotlight has left him with a wealth of experience which he is keen to pass on.

He says: "For me when you're talking to the media you are simply talking to real people via a medium.  You should work out what you want to say and say it as simply and honestly as you can.  I don't teach people to move their head or sit in a certain way - I do teach them to be themselves and communicate with passion and integrity."

Carl has worked with recruitment companies SOLACE, Tribal and Penna running mock media interviews to help in the recruitment of chief executives and directors in local government.